When you raise money, the first thing you want to look for is strategic investors. Friends and family may be the ones who come to you first, but strategic investors have a lot more to offer than just putting money into your company. These are people who will help you with the management of your company. They’re people who will make introductions to the channels and distribution or other management members. They’re people who can dig in farther and assist your company to grow faster, so strategic investors are always good.